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A multi media campaign that includes a combination of both online offline and low cost nationwide newspaper advertising in either classified or display is a great way to improve the ROI of a [...]

Low cost print advertising campaign that adds a high or repetitive exposure volume of the same commercial proves to be an effective way to improve the overall ROI of existing media campaigns. [...]

Most of what we hear about in advertising these days has to do with online and mobile.  I have received more offers via text to my cell phone in the last month alone than I have in, well ever. [...]

Classified Advertising Benefits Reaches High Income Households Nielsen consumer reports that households with incomes of 100k or more are more likely to read print newspapers than other households [...]

When advertisers campaigns used media combinations that included print advertising they produced better outcomes overall.  For instance, when adding print advertising to an existing television [...]

In 2015, a comscore compiled the opinions of  5,000 consumers in the pulse online shopper survey. Of those consumers   93% of shoppers said they prefer local and small retailers.  In a separate [...]

With more and more advertisers trying to get around online ad avoidance and the huge cost that can sometimes come with trying to get people to click on your ad. It is important to remember the [...]

The last several years has brought about the realization that the over abundance of ads online has greatly desensitized us to any advertising that we might see. Many other types of media have [...]

Americans still believe news found in Newspapers is more reliable than online news. With Americans spending more time online than doing anything else. The availability of free news online is one [...]