We Judge Each Campaign Based On Your Unique Business Metrics
No matter what type of media you are using, MCA can show you where your media went and how your target audience responded in real time. We are able to translate a campaign’s overall value based on reach, frequency, and gross rating points (GRPs) by age, gender, and demographic market area. We can also convert these figures across multiple platforms for both current and past campaigns. Our statistical analyses help us create a consistent campaign that grows with your unique business needs.
MCA Understands What Makes A Great Advertising Campaign
Through our partnerships, memberships and associations, we have set an industry standard for customizing services for all types of media that can be placed and tracked locally, regionally, nationally, and internationally. Our continued success is proven in our consistent ability to capitalize on the surprisingly effective benefits of traditional media in today’s crowded marketplace.