Classified Advertising, is a great way to reach your target audience. And keep your campaign costs low. There are several different types of discount Newspaper advertising options out there today.
Discount Advertising Opportunities in Print
Run of paper or Run of Book
Many advertisers do not need their ads to be run on a specific page. In these circumstances, they can choose run-of-paper placement (ROP).
What is ROP?
ROP or Run of Paper is when advertisers don’t need an advertisement to be placed on any one specific page. Therefore, it is able to go anywhere within a publication; this is called run of paper or ROP. Run-of-paper ads can be placed to target a specific demographic.
Remnant Advertising
Buying Remnant ads allows you to get your discount classified advertising placed at a reduced rate. Selling advertising slots at a reduced rate also benefits the publisher because this space would have gone unfilled otherwise. Buying advertising at remnant prices can lead to increased exposure. However, there is no control over where in the publication it runs. This might mean getting an advertisement towards the back of a Newspaper or Magazine. Or a time slot that is late at night, if it is Radio or TV.
Print ads are typically less expensive than many other types of advertising around today. Most often, when you place in print ads, your ad will simultaneously also be placed in the digital or online version as well.
My Classified Ads provides all types of discount advertising. We handle advertising services, both online classified ads and offline, and a large portfolio of publications that we represent directly. We take pride in our 40 years of relationships with publications across the country. This includes those with Gatehouse Media and USA Today Co. Let us help you create a campaign that is scalable to meet your growing needs. Contact us !