PERM Advertising Placements, How to place a Perm ad

 In labor certification advertising

Employment-based advertising or PERM Advertising placements are one of the many steps that included in giving US citizens the opportunity to apply for a job being offered in the United States before it can be offered to a citizen of another country.

The PERM advertising process is actually pretty intense and requires a significant amount of documentation to show that due diligence was followed on the part of the employer.  For many work visas and employment-based green cards required by the Department of Labor (DOL), entails a very extensive advertising process.

What is PERM Advertising?

Employment-based advertising or PERM Advertising placements is one of the many steps that included in giving US citizens the opportunity to apply for a job being offered in the United States before it can be offered to a citizen of another country. This process includes the ad placements, resume collecting, interviewing and hiring for professional as well as non-professional jobs.

How to file a perm advertisement

The PERM advertising process is intense and requires a significant amount of documentation to show that due diligence was followed on the part of the employer.

The entire process involves a significant number of moving parts and can take several months to complete as Immigration ads can be run anywhere from 30-180 days before an application is filed.  Before submitting the PERM ad, the petitioning employer is required to complete the proper recruitment steps for the job in question.

What types of ad placements can be used to complete the Perm Advertising process?

All employers are required to place newspaper advertisements that are published on 2 separate Sundays.  These ads must be run in a newspaper of general circulation in the area where the person is intended to be employed.

In addition to the Newspaper ads, employers must also provide documentation that the job was posted on no fewer than three other types of recruitment services. Additional selection criteria can be found here. Some of the additional criteria include placing notification of the job opportunity in other places, such as radio advertising or even within college campus publications.

One of the final steps in the Perm process is resume collection as well as keeping a record of all contracts, payments made and tears sheets or affidavits of all ads that ran. Immigration ads can be run anywhere from 30-180 days before an application is filed.

Using a job board search engine other than your own company’s website such as Monster.com or Indeed.com. Participation in on-campus recruiting if the job does not require several years of relevant experience.  Placement of an ad in a trade or professional journal or academic publication or posting an ad in the local and ethnic newspapers of the relevant work area.

All advertising must be in compliance with the state workforce agency that resides within the state where the person is intended to be employed.  This means that if the job is located in one state and the employer is located in another, the ad must be placed in the area of employment and Not in the area where the employer is.

How to Write a PERM Advertisement

Work with an Attorney

Immigration attorneys are able to assist and most often do participate in coming up with the necessary language to make sure that the job description is neither too broad or narrow.

Do not make the criteria too limiting

While a position may require specific or technical skills, it is important not to limit people who may be a good fit from applying that already reside in the surrounding areas. Perm ads must detail out all the necessary job requirements in the ad.

Abbreviate when possible

It can be hard to keep PERM advertisements short,. there is much information that must be included in these ads.  In some cases, standard abbreviations are accepted. However, this is only when they do not compromise the integrity of the position.

Often an advertising agency that is experienced with immigration advertising is your best bet to determine which abbreviations may help reduce the length and therefore cost of the ad.

Work with a Perm advertising agency

PERM advertising and employment ad placements can be quite complicated due to the very stringent advertising requirements. The rest of the process includes attorneys and in some cases even advertising agencies that specialize in placing these PERM ads to help them through the process of  making sure that they are following all the regulations and are able to provide all the proper documentation that each of the following types of ads have been placed correctly and on time.

How can a Perm Advertising Agency save my firm time?

Immigration advertising is very meticulous and time-consuming. This adds a lot of stress on the Lawyers and employers. A Labor Certification advertising agency can help by handling all the time-consuming labor that is required by the Department of Labor. This includes quoting, ad placement proofing, collecting tear sheets, and screenshots and even resume collecting.

Need more assistance with your Labor Certification ads or looking for PERM Advertising services? We can help! We are a full-service perm advertising agency  Contact us

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