PERM Advertising Placements, How to place a PERM Ad

Have you ever thought about what a company does when it cannot fill a job opening? Or what happens when an opening has very specific requirements? Perhaps the only person a company can find is overseas. What then? PERM Advertising placement requirements are one of the many steps that are included in giving US Citizens the opportunity to apply for a job before it is offered to someone from another country. 

The PERM advertising Requirement placement process also requires a significant amount of documentation for each step. These steps are intended to do several things. 

This process is also required for many work visas and employment-based green cards required by the Department of Labor (DOL).

 These steps are intended to show that due diligence was followed on the part of the employer in filling the existing opening with a qualified applicant.  

What are PERM Ads?

Employment-based advertising or PERM Advertising placements are one of the many steps that are included in giving US citizens the opportunity to apply for jobs in the United States.  Before they are offered to a person who is from another country. 

This intense process includes many parts. These steps include ad placements, resume collecting, and interviewing. Additionally, these steps must be completed for the hiring of professional as well as non-professional jobs.

How to file a perm advertisement

The PERM advertising process is intense and requires a significant amount of documentation. This documentation is intended to show that due diligence was followed on the part of the employer.

The entire process involves a significant number of moving parts and can take several months to complete. This is because Immigration ads can be run anywhere from 30-180 days before an application is filed. 

Before submitting the PERM ad, the petitioning employer is required to complete the proper recruitment steps for the job in question.

What types of ad placements can be used to complete the Perm Advertising process?

All employers are required to place newspaper advertisements that are published on 2 separate Sundays.  These ads must be run in a newspaper of general circulation in the area where the person is intended to be employed.

In addition to the Newspaper ads, employers must also provide documentation that the job was posted on no fewer than three other types of recruitment services. Additional selection criteria can be found here.

Additional Criteria

Some of the additional criteria include placing a notification of the job opportunity in other places. Appropriate places to run these advertisements are radio advertising or college campus publications.

One of the final steps in the PERM process is resume collection and keeping a record of all required documentation. Required documentation after the Perm Advertisement has run includes contracts and their payments. Plus tears sheets, or affidavits of all ads that ran. Immigration ads can be run anywhere from 30-180 days before an application is filed.

All advertising must be in compliance with the state workforce agency that resides within the state where the person is intended to be employed.  This means that if the job is located in one state and the employer is located in another, the ad must be placed in the area of employment and Not in the area where the employer is.

Trade Journals 

 Placement of an ad in a trade or professional journal or academic publication or posting an ad in the local and ethnic newspapers of the relevant work area. As well as Using a job board search engine (other than your own is required company’s website)  Participation in on-campus recruiting is allowed if the job does not require several years of relevant experience.

Completing Perm Advertising Requirements for Professional and Non-Professional Jobs

When completing PERM advertising requirements for both professional and non-professional jobs there is an extensive list of steps that employers must accomplish in order to employ a person that is of foreign status in a United States Job. These steps are meant to provide American workers with the opportunity to see and apply for the job before any United States company seeks to hire a foreign employee.

The Department of Labor Mandates that proper steps must be met for both professional as well as non-professional jobs.  Depending on the type of job that an employee is needed for, there may be more or fewer steps. Non-professional Jobs that usually do not require degrees or advanced certifications are slightly less complicated and involve fewer steps.

Mandatory PERM Advertising requirement steps for Non-Professional Jobs.

an ad must be run that is in compliance with the state workforce agency. Ads must run in the same state as where the person is intended to be employed.  It is important to note that if the job is located in one state and the employer is located in another the ad must be placed in the area of employment. Not in the area of the employer.

All employers are also required to place newspaper advertisements that are published in  2 separate Sunday editions.  These ads must be run in a newspaper of general circulation. In the area where the person is intended to be employed.  Additional selection criteria can be found here. They include placing a notification of the job opportunity in other places, such as radio advertising or even within college campus publications.

Mandatory PERM Advertising Requirements; Mandatory steps for Professional Jobs

For Jobs where the person looking to be employed is required to have a higher degree, there are 3 additional steps to the advertising process.  Additional forms of acceptable advertising are job search websites, employer websites, trade or professional organizations, or job fairs as well as local and ethnic newspapers.

How to Write a PERM Advertisement

Work with an Attorney

Immigration attorneys are able to assist and most often do participate in coming up with the necessary language to make sure that the job description is neither too broad nor narrow.

Do not make the criteria too limiting

While a position may require specific or technical skills, it is important not to limit people who may be a good fit from applying that already reside in the surrounding areas.

PERM ads must write out in detail all the necessary job requirements in the ad.

Abbreviate when possible

It can be hard to keep PERM advertisements short. There is much information that must be included in these ads.  In some cases, standard abbreviations are accepted. However, this is only when they do not compromise the integrity of the position.

Often an advertising agency that is experienced with immigration advertising is your best bet to shorten your PERM Advertisement.   Abbreviations may help reduce the length and therefore reduce the overall cost of the ad.

Work with a PERM advertising agency

PERM advertising and employment ad placements can be quite complicated due to the very stringent advertising requirements. The rest of the process includes attorneys. In some cases advertising agencies that specialize in placing these types of ads.

This helps to make sure that they are following all the regulations and are able to provide all the proper documentation to assure that they have been placed correctly and on time.

How can a PERM Advertising Agency save my firm time?

Immigration Advertising is very meticulous and time-consuming. This adds a lot of stress on the Lawyers and employers. A Labor Certification Advertising agency can help by handling all the time-consuming labor that is required by the Department of Labor.

Some of these services include quoting, ad placement proofing, collecting tear sheets, and screenshots, and even resume collecting.

Need more assistance with your Labor Certification ads? Looking for PERM Advertising services? We can help! We are a full-service perm advertising agency  Contact us

Place a PERM Labor Certification Ad

More information on placing a PERM Labor Certification Advertisment.
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