PERM Advertising Placements, How to place a Perm ad

 In labor certification advertising

Employment-based advertising or PERM Advertising placements are one of the many steps that included in giving US citizens the opportunity to apply for a job being offered in the United States before it can be offered to a citizen of another country. The PERM advertising process is actually pretty intense and requires a significant amount of documentation to show that due diligence was followed on the part of the employer. For many work visas and employment-based green cards required by the Department of Labor (DOL), entails a very an extensive advertising process.

What is PERM Advertising?

Employment-based advertising or PERM Advertising placements is one of the many steps that included in giving US citizens the opportunity to apply for a job being offered in the United States before it can be offered to a citizen of another country. This process includes the ad placements , resume collecting, intereing and hiring for professional as well as non professional jobs.  The PERM advertising process is  intense and requires a significant amount of documentation to show that due diligence was followed on the part of the employer.

The entire process involves a significant number of moving parts and can take several months to complete as Immigration ads can be run anywhere from 30-180 days before an application is filed.  Before submitting the PERM ad, the petitioning employer is required to complete the proper recruitment steps for the job in question.

What are the 3 types of ad placements that must be placed according to the DOL?

All employers must run an ad that is in compliance with the state workforce agency that is within the same state as where the person is intended to be employed.  Keep in mind that if the job is located in one state and the employer is located in another, the ad must be placed in the area of employment and Not in the area where the employer is.

In addition, all employers are also required to place newspaper advertisements that are published on 2 separate Sundays.  These ads must be run in a newspaper of general circulation in the area where the person is intended to be employed.

Along with these types of ad placements, employers must also provide documentation that the job was posted on no fewer than three other types of recruitment services. Additional selection criteria can be found here.  Additional criteria include placing notification of the job opportunity in other places, such as radio advertising or even within college campus publications. Using a job board search engine other than your own company’s website such as Monster.com or Indeed.com. Participation in on-campus recruiting if the job does not require several years of relevant experience.Placement of an ad in a trade or professional journal or academic publication or posting an ad in the local and ethnic newspapers of the relevant work area. Additional options would be to place Perm ads on the radio or television.  To complete the process employers must also collect resumes, make  sure to keep a record of all contracts and payments made and collect tears sheets or affidavits of all ads ran. Immigration ads can be run anywhere from 30-180 days before an application is filed.

How to Write a PERM Advertisement

Most often this is the portion of the process that involves an immigration attorney .Immigration attorneys are able to assist in coming up with the necessary language to make sure that the job description is neither too broad or narrow.  So while a position may indeed require specific or technical skills, it is important that the criteria does not limit people who may be a good fit from applying that already reside in the surrounding areas One of the drawbacks of placing these types of ads is that many of the necessary job requirements  are detailed out in the ad. Because of the amount of information included it can be hard to keep PERM advertisements short.  In some cases, standard abbreviations are accepted when they do not compromise the integrity of the position.  Often an advertising agency that is experienced with immigration advertising is your best bet to determine which abbreviations may help reduce the length and therefore cost of the ad.

PERM advertising and employment ad placements can be quite complicated due to the very stringent advertising requirements. The rest of the process includes attorneys and in some cases even advertising agencies that specialize in placing these PERM ads to help them through the process of  making sure that they are following all the regulations and are able to provide all the proper documentation that each of the following types of ads have been placed correctly and on time.

How can a Perm Advertising Agency save my firm time?

Immigration advertising is very meticulous and time-consuming. This adds a lot of stress on to the Lawyers and the employers that they work with to make sure it’s done correctly and on time. A Labor Certification advertising agency a can help by handling on the time-consuming labor that goes a long with the labor certification advertising that is required by the Department of Labor.  Including quoting, ad placement and proofing, collecting tear sheets, and screenshots and even resume collecting.

Need more assistance with your Labor Certification ads or looking for PERM Advertising services? We can help! We are a full-service perm advertising agency  Contact us

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