Print Ads Improve Online Conversions and Increase Campaign ROI’s

How do Print Ads help improve online conversions and increase the return on your Multimedia campaign?

The more competitive advertising becomes the harder it gets to figure out where advertising dollars should be spent.  For most small business owners budget or lack of one dictates the type of campaign you can run.  In most cases creating a campaign that includes multiple types of media produces the best return on the overall campaign investment. Print ads improve conversions. They also can help increase campaign ROIS by helping to increase exposure and reduce overall campaign budget over more expensive mediums. 

 Part of that strategy of keep costs low enough is including print ads. Print ads are hugely beneficial for your ROI for several other reasons outside of being very cost-effective. The lower cost of Print ads helps improve online conversations and increases the overall return on your campaign by helping keep costs down. 


Print Ads are the best inexpensive media for reaching affluent and educated readers across all generations and diverse interests. Traditional forms of media are having a new allure in being able to offer venues where the advertising can be showcased and viewed by an audience that is choosing to participate in the messaging as well as considered to be more reputable. Newspapers are highly trusted which is crucial when the ethics of journalism is becoming such a topic of conversation.

With online forms of advertising, the overabundance of advertising being thrown out there produces more advertising fatigue in the audience. Studies conducted since 2007 have consistently shown that print advertising is actually better able to propel an audience to act. It does this by producing more buyer impulses than online and even TV advertising. One recommendation experts give is to remove distractions by using a single column layout for your site as well as reducing the number of fields in submission forms.

Print advertising is an anomaly 

Print ads can improve online conversions.  It can also distinguish itself from many other forms of advertising. This is because these ads do not fade away immediately after the first exposure.  Readership of a publication dictates that typically newspaper cross paths with multiple readers. Many times readers of print are making a conscious choice to flip through looking for articles. When they do make this conscious choice the ads on the pages practically jump out at them.   For many types of media campaigns, advertising fatigue begins to set in after only the third or fourth exposure to an ad. After this point response begins to decrease. This is not the case for print ads which tend to grow in response rate after the fourth and fifth exposure. Print advertising is also a great  way to reach high income audiences is plus especially for small niche businesses looking to reach High Income demographics such as personal training studios or auto detailers.

For more information on how Print Ads can help you

Contact us!

Share this Post

Join the discussion