In July 2020, policymakers from both the democratic and representative parties introduced H.S. 7640, the Local Journalism Sustainability Act, to the House of Representatives.
Studies that asked “what is most influential in participation in local politics” show that local newspapers are the best way for local politicians to encourage participation from their primary target audiences.
Research shows that people tend to vote for candidates that they like rather than the parties behind them when voting. Here are some reasons why the local journalism sustainability act is crucial to political involvement.
“Studies that asked “what is most influential in participation in local politics” show that Local Newspapers are the best way for local politicians to encourage participation from their primary target audiences. “
Newspapers provide a valuable way for people to research these candidates and issues that are important to them. When the presence of news shifts from local news to national news, political polarization increases. In some cases polarization has shown to drop entirely when the focus is shifted away from national politics completely.
Local media has always been the best way to begin building a consistent, reliable relationship with your neighborhood audience. People want to stay informed about what is happening in their local community and within their city limits. When people spend more time online, they become less engaged in local politics. This is because online sources are seen as less reliable. Without a Local Newspaper they are left without a reliable source of local news.
Studies show that people find Newspapers to be more Reliable
Studies show that people find newspapers to be the most reliable source of news. When it comes to politics, newspapers are the most credible source of information. This is because they highlight causes and charities. Print is also great at giving detailed information about political affiliations they might want to contribute to locally. While also allowing readers to see prominent politicians in a credible light. Local journalism is especially powerful in creating a platform for non-profits, local politicians, and current events. Newspapers and authentic journalism are also the best way for audiences to stay aware of anything negative about candidates.
The proposed credits in the Local Journalism Sustainability Act will encourage Americans to subscribe to local publications. Plus help those publications retain and compensate journalists, and provide businesses and publications alike with much-needed advertising dollars.
Newspapers are a great way to build connection
Politicians that want to play an active presence in their community can use local newspaper advertising and social media as a positive way to build connections with voters.
Often local communities appreciate genuine attempts to give back and stay involved. Newspaper articles are a great way to feature participation in local charities and events while keeping the public informed about where you will be next. Consider placing signage, sponsorship opportunities, or partnering with other local businesses for mutual representation. Newspaper articles and press releases have long served as a way to build relationships in the community, increase recognition, and create awareness.
Supports Journalism thought Tax Credits
The Local Journalism Sustainability Act offers several tax credits created to support journalism at a local level. The initiative behind the bill was created to provide tax credits to local newspapers, subscribers, and advertisers. It also allows readers to have more choices when it comes to supporting their local news.
The idea behind the bill is that the credits should help to create a sustainable pathway to strengthening local journalism. The first of these credits being one that seeks to create an incentive towards boosting annual subscriptions.
This legislation provides a way for Local Newspapers to receive up to $25,000 for every qualified journalist they hire. And also allows for Newspapers to employ private contractors to obtain refundable credit when they hire qualified Journalists. The amount is then reduced to 15000 after the first year.
This bill also includes a credit of Up to $250 annually. This credit can be used towards subscriptions for local news organizations. This credit covers as much as 80 percent of the subscription costs for the first year. Reducing to as much as 50 percent of the cost of subscriptions for up to four more years. (nonrefundable)
The last of the three credits is a five-year tax credit. This credit incentivizes small businesses to advertise with local newspapers, as well as local radio and television stations. For more information on Why is the Local Journalism Sustainability act crucial to Political involvement please see this additional post.