Reach well read and educated people in a trusted and well respected forum when you place ads in newspapers like the LA Times or the San Bernardino Sun when you place advertising in Southern California.
Audiences are bombarded with ads online. This overabundance of advertising is only made worse because of the increase in the use of multiple devices. This cross-device usage and receiving advertising on multi-device usage allows for the person to have multiple devices going at one time. Cross-device usage allows for the consumption of huge amounts of media but with a much lower-than-average retention rate.
Americans still believe news found in Newspapers is more reliable than online news. They are also spending increasing amounts of time online, even more so than doing other activities. The availability of free news online is one of the biggest hurdles that traditional media sources like Newspapers and Magazines face in maintaining revenue. Despite the prevalence of media online, the vast majority or people still turn to newspapers for their news on a regular basis and see newspapers as being more reliable than other forms of media.
Additionally, In July 2020, policymakers from both the democratic and representative parties introduced H.S. 7640, the Local Journalism Sustainability Act. Studies show that Local Newspapers are the best way for local politicians to encourage participation from their primary target audience.
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