Founded in 1894, the San Bernardino Sun has a circulation that covers the Inland Empire of Southern California. This reputable paid Daily Newspaper covers local news. When you place ads int he San Bernardino Sun you cover broad area. Its coverage expands from the border of Los Angeles and Orange Counties. It also includes Yucaipa and the San Bernardino Mountain range, as well as the Riverside county line. This hard-to-reach audience encompasses $530 billion in total buying power.
Why is it beneficial to place ads in the San Bernardino Sun and other California Print Publications?
Newspaper audiences are educated and well-read and of a higher quality with a higher than average household income.
Including a combination of Print and digital advertising helps you stand out to your local audience while giving you the greatest exposure value. There are so many choices out there when it comes to advertising your business, whether it is a service-based business or you sell a product including local and regional advertising that includes print advertising is a great way to keep your advertising budget low and also grow your business in a reputable and trusted forum.
MCA specializes in using print advertising to tie ad campaigns together in a more cohesive and effective way. We work directly with publishers to secure more favorable rates, and then integrate added value components for additional exposure. We are experts at evaluating the productivity of an advertising campaign across all types of platforms.
What are the other Benefits of Advertising in Print publications?
As people are becoming burnt out on the online or mobile advertising and are becoming more frequently“ advertising fatigue.” Plus, most of the time, individuals are not looking specifically for any one deal. However, studies show that when audiences choose to take time to look at Print advertising or listen to local, specifically local newspaper readers like those who read the San Bernardino Sun they are looking to find valuable opportunities, coupons, and bargains. Simply put they are already in the right mode to notice your ad. A similar thing can happen when they tune into other traditional forms of advertising like Radio.
Low-cost print advertising campaign that adds a high or repetitive exposure volume of the same ad proves to be an effective way to improve the overall ROI of existing media campaigns. Recently even though the online market is extremely competitive, there has been a huge increase in the number of online ads being placed. As a result, people are becoming highly likely to tune out or scroll past ads without viewing or giving themselves time to mentally process what they have just seen.
How can I place Legal Ads in the San Bernardino Sun?
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For more information on how to place ads in the San Bernardino Sun or other United States Newspaper, digital media or Radio contact us!