By running ads in newspaper groups or larger groups of publications that have well known reputable titles, you can also help increase your credibility and encourage online sales on a larger scale through the credibility of the paper. Placing an ad in a well-known publication allows your business the benefit of its reputation and the extended reach of the newspaper readership in much the same way as if the newspaper had referred you themselves.
Studies have shown that for many types of advertising like online and TV, the response begins to diminish shortly after the first time that it runs. This is much different for Newspaper Groups where response actually begins to increase the more consistently it runs. Additionally, studies show that the addition of print advertising increases the effectiveness of other types of media.
Running ads in Newspaper groups that offer the latest deals, sales incentives and coupons are great ways to get people to shop. Also consider giveaways, referral opportunities, and frequent shopper programs, that encourage additional purchases and invite people to create more conversation about your product or service with others.
local media sources such as your local eNewspaper or radio station are a great way to begin building a consistent reliable relationship with your neighborhood audience. As a small business owner, while our first goal might be to get the community to appreciate the US and shop more, it can be beneficial to first remind community members how much you appreciate them! Reminding your local community that you do give back can be done in several different ways through the help of your local eNewspaper and existing community networks. For more information on placing in newspaper groups check out the additional posts on our blog.