Place ads in the San Bernardino Sun

Place ads in the San Bernardino Sun. Founded in 1894 it has maintained a large circulation in the San Bernardino County. The San Bernardino Sun is a paid daily newspaper in San Bernardino County.

3 Key Findings about the effectiveness of Local Newspaper Advertising 

Readers look at ads longer and are actively look for advertising in Local Newspapers. 

In contrast to online advertising, newspaper readers actively look for advertisements in newspapers because they are interested and engaged in finding deals. At the same time, a person may not be looking for any one deal, specifically local newspaper readers like those who read the San Bernardino Sun who is looking to find valuable opportunities, coupons, and bargains. This means they are already in the right mode to notice your ad. 

Because the audience is in complete control of when, and how long they are viewing an ad in print, studies have found that people are actually more likely to view print ads longer. It has also been found that print readers are also more likely to remember content better them better than that they might see on a digital device.

 Greater increase in purchasing behavior 

Multiple studies conducted between 2007 and 2015 determined that “ Print advertising led to the greatest increases in the metrics closest to purchasing behavior: brand favorability and purchase intent. Print ad exposures generated lifts that were 7% points higher than those for online and 3% points higher than those for TV.”

Higher Participation in Local Politics

Additionally, In July 2020, policymakers from both the democratic and representative parties introduced H.S. 7640, the Local Journalism Sustainability Act. Studies show that Local Newspapers are the best way for local politicians to encourage participation from their primary target audience. For more information on placing ads in the San Bernardino Sun contact us !

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