Americans and much of the world still believe news found in Newspapers is more reliable than online news. Americans are spending more time online than doing anything else. The availability of free news online is one of the biggest hurdles that traditional media sources, such as newspapers and Magazines, face in maintaining revenue. Despite the prevalence of media online, the vast majority of people still turn to newspapers for their news on a regular basis and see newspapers as being more reliable than other forms of media.
According to the Newspaper Association of America, “ The vast majority of U.S. adults, 164 million (69%), read newspaper media content in print or online in a typical week, “ and even though the majority of people prefer to browse for news for free, a large portion of people are still paying for their news in some form. “ A recent poll shows that 40 percent of U.S. adults ages 18-34 pay for at least some of the news they read, whether it’s a print newspaper, a digital news app, or an email newsletter.” (yahoo news) This means that they value staying informed by reputable sources and expect that cost would be a factor in staying up to date with the best stories.</p>
The reputation of the publisher pushing the content really dictates whether or not a person is going to pay for their news from that source. The long term reputation of a publication’s brand is based on quality of articles that they are willing to publish. This means being more critical about what types of stories go into that publication. Reputable free online publications can make it difficult to find enough quality content to fill pages each day, but maintaining a constant stream of quality content is key in maintaining readership both in print and online.</p>
Teens and young adults are definitely aware that anyone can anything online and can sound like the know what they are talking about and understand that almost anyone can become Tik Tok or You Tube famous College graduates especially want to stay informed and know what is going on in the world so that they can be putting the best professional foot forward while they are hunting for jobs or chitchatting with new co workers over c
offee. Holding a copy of USA TODAY or the Wall Street Journal and being able to talk confidently about current events adds that extra bit of substance.
While the likelihood is still that your older readers will be the ones picking up the paper copy. There is a growing trend even among younger readers to gravitate towards newspapers because the news there seems more legitimate and trustworthy than what is online. In 2012, voters were polled to find out where they were getting their news about the election. Contrary to what people thought, it turned out that 80% of voters 35 and older are regular readers of newspapers in print or online. As it turns out on average 60% of people from all ages turn to newspapers either online or in print to get the information they are after. ( people press center)</p>
Most recently, we witnessed in the 2016 presidential election a slew of misinformation online being shared all over social media
sites. Studies show that most people do actually trust print sources for their news more because they believe it to be more reputable . Additional studies conducted in 2021 show the same results. This is a big deal in a time when sources are not checked for most of what if published online.
For more information about newspaper advertising, please check out this additional post.