Why do companies need to place PERM advertising? The process opens job opportunities to U.S. workers before an employer can hire a foreign candidate. When a company can’t find a qualified local candidate, they must follow Department of Labor (DOL) requirements.
This rule ensures U.S. workers get a fair chance at every job. When a position is hard to fill or has unique requirements, the law expects employers to advertise properly. Directly following these rules ensures fairness and compliance.
PERM Advertising Requirements
Employers must run ads in newspapers, professional journals, and on their company website. This step-by-step approach covers all required channels. Also, agencies help select the right publications, making the process smoother. Each step requires proof. For instance, employers need copies of every advertisement and confirmation of publication. These records show due diligence and are required by the Department of Labor (DOL). As well as positing on company website and the state workforce agency site. Each step is required by the DOL and cannot be skipped.
Let’s Clarify the Documentation Needed
What documentation is essential? Employers have to keep copies of every ad. They also need proof of publication and details about dates and locations. The DOL uses these documents to verify compliance.
Let’s Connect PERM Advertising to Other Visas
Does this only apply to green cards? No. These advertising steps are essential for many work visas as well. Each step shows the employer tried to hire locally first. Without proof, the DOL may deny the application. Missing documents can mean starting over. Therefore, keep every record from the beginning.
Let’s Start With the Basics
The first step in how to place PERM advertising is to give U.S. workers a fair chance. Why is this necessary? The Department of Labor (DOL) requires employers to advertise positions before hiring a foreign worker. This rule helps ensure that no qualified U.S. worker is overlooked.
Let’s Review the Main PERM Advertising Requirements
What does the process involve? Employers must place ads in local newspapers, on professional journals, and on the company’s website. In addition to this, they may need to post the job with the state workforce agency. These steps are not optional—each is required by the DOL.
What kind of documentation is required? Employers must keep records for every ad they place. This includes copies of the ads, proof of publication, and details about where and when the ads ran. Why is this important? The DOL reviews these materials to confirm the employer followed the rules.
How does the PERM Advertising Fits Other Visa Processes
Is this process only for green cards?
No. PERM ad placement is also necessary for many work visas. The same steps show that the employer did everything possible to find a qualified local candidate.
Why is careful record-keeping so critical?
The DOL needs proof that you followed the process. Most importantly, if you skip a step, your application could be denied. Therefore, it is vital to keep detailed records from the start.
To place PERM advertising correctly? You follow the DOL’s steps, document every move, and keep U.S. worker opportunities at the center. If you have questions, agencies like My Classified Ads can guide you through how to place PERM advertising, including help with abbreviations and ad writing.
Newspapers of General Circulation
Top 100 U.S. newspapers by circulation
- USA Today (Arlington, Va.) – 2,528,437
- Wall Street Journal (New York, N.Y.) – 2,058,342
- New York Times (New York, N.Y.) – 1,683,855
- Times (Los Angeles) – 1,231,318
- Post (Washington, DC) – 960,684
- Tribune (Chicago) – 957,212
- Daily News (New York, N.Y.) – 795,153
- Inquirer (Philadelphia) – 705,965
- Post/Rocky Mountain News (Denver) – 704,806
- Chronicle (Houston) – 692,557
- New York Post (New York, N.Y.) – 691,420
- News/Free Press (Detroit) – 669,315
- Morning News (Dallas) – 649,709
- Star Tribune (Minneapolis) – 606,698
- Globe (Boston) – 604,068
- Star-Ledger (Newark, N.J.) – 599,628
- Journal-Constitution (Atlanta) – 561,405
- Arizona Republic (Phoenix) – 556,465
- Newsday (Long Island, N.Y.) – 488,825
- Chronicle (San Francisco) – 451,504
- Plain Dealer (Cleveland) – 450,875
- Times/Post-Intelligencer (Seattle) – 435,581
- Post-Dispatch (St. Louis) – 423,291
- Times (St. Petersburg, Fla.) – 422,410
- Union-Tribune (San Diego) – 408,392
- Journal Sentinel (Milwaukee) – 405,355
- Sun (Baltimore) – 401,918
- Herald (Miami) – 390,171
- Oregonian (Portland) – 384,729
- Post-Gazette (Pittsburgh, Pa.) – 373,980
- Star (Kansas City, Mo.) – 367,712
- Register (Orange County, Calif.) – 354,632
- Dispatch (Columbus, Ohio) – 352,510
- Star (Indianapolis) – 347,217
- Express-News (San Antonio, Tex.) – 342,709
- Sentinel (Orlando, Fla.) – 341,025
- South Florida Sun-Sentinel (Fort Lauderdale, Fla.) – 339,728
- Bee (Sacramento, Calif.) – 330,993
- Star-Telegram (Fort Worth, Tex.) – 322,824
- Tribune & Times (Tampa, Fla.) – 309,916
- Enquirer/Post (Cincinnati) – 293,151
- Daily Oklahoman (Oklahoma City) – 287,505
- Democrat-Gazette (Little Rock, Ark.) – 275,991
- Observer (Charlotte, N.C.) – 274,125
- News (Buffalo, N.Y.) – 273,177
- Courant (Hartford, Conn.) – 272,918
- Courier-Journal (Louisville, Ky.) – 271,920
- Mercury News (San Jose, Calif.) – 263,373
- Pioneer Press (St. Paul, Minn.) – 251,565
- Register (Des Moines, Iowa) – 240,912
- Tennessean (Nashville) – 236,563
- World-Herald (Omaha, Neb.) – 231,115
- Herald (Boston) – 230,344
- American-Statesman (Austin, Tex.) – 228,619
- Virginian-Pilot (Norfolk, Va.) – 225,730
- Times-Union (Jacksonville, Fla.) – 222,392
- Democrat and Chronicle (Rochester, N.Y.) – 219,660
- Times-Dispatch (Richmond, Va.) – 219,595
- Review-Journal (Las Vegas) – 219,228
- Journal (Providence, R.I.) – 218,388
- Commercial Appeal (Memphis) – 216,705
- News & Observer (Raleigh, N.C.) – 213,878
- Post (W. Palm Beach, Fla.) – 211,697
- Investors Business Daily (Los Angeles) – 210,708
- Record (Hackensack, N.J.) – 206,086
- Asbury Park Press (Neptune, N.J.) – 199,723
- Contra Costa Times (Walnut Creek, Calif.) – 190,613
- Press-Enterprise (Riverside, Calif.) – 189,000
- Daily News (Los Angeles) – 187,740
- Bee (Fresno, Calif.) – 183,744
- Press (Grand Rapids, Mich.) – 182,810
- News (Birmingham, Ala.) – 180,451
- Daily Star (Tucson, Ariz.) – 173,064
- Beacon Journal (Akron, Ohio) – 170,870
- Daily News (Dayton, Ohio) – 168,645
- Post-Standard (Syracuse, N.Y.) – 168,393
- Blade (Toledo, Ohio) – 167,686
- Advertiser (Honolulu) – 160,723
- Tribune-Review (Greensburg, Pa.) – 158,013
- Daily Herald (Arlington Heights, Ill.) – 153,291
- News-Sentinel (Knoxville, Tenn.) – 152,945
- Tribune/Deseret News (Salt Lake City) – 151,422
- Morning Call (Allentown, Pa.) – 150,936
- Journal (Albuquerque) – 149,455
- Wisconsin State Journal/Capital Times (Madison, Wis.) – 148,489
- Patriot-News (Harrisburg, Pa.) – 148,301
- Journal News (White Plains, N.Y.) – 144,231
- Eagle (Wichita, Kans.) – 143,948
- Herald-Leader (Lexington, Ky.) – 141,019
- State (Columbia, S.C.) – 140,362
- Herald-Tribune (Sarasota, Fla.) – 138,675
- News Tribune (Tacoma, Wash.) – 137,730
- News Journal (Wilmington, Del.) – 134,865
- Times Union (Albany, N.Y.) – 133,787
- La Opinion (Los Angeles) – 128,553
- Republican (Springfield, Mass.) – 125,864
- News-Journal (Daytona Beach, Fla.) – 125,754
- Daily News (Philadelphia) – 123,483
- Journal Gazette/News-Sentinel (Fort Wayne, Ind.) – 121,475
- Spokesman-Review (Spokane, Wash.) – 120,632