For business owners who are looking to place advertising in the Midwest, including print advertising in your campaign is a great way to maximize your campaign spend. This is because it helps you to increase your exposure in that geographic area without maxing out your budget.
One of the biggest reasons why Print advertising still works is because Americans still believe news found in print, like Magazines and newspapers, is more reliable than online news.
The availability of free news online is one of the biggest hurdles that traditional media sources like Newspapers and Magazines face in maintaining revenue. Despite the prevalence of media online, the vast majority or people still turn to newspapers for their news on a regular basis and see newspapers as being more reliable than other forms of media. This is because Printed news is Vetted and fact-checked. This is in contrast to online news, which is not usually as reliable.
According to the Newspaper Association of America, “The vast majority of U.S. adults, 164 million (69%), read newspaper media content in print or online in a typical week. “and even though the majority of people prefer to browse for news for free a large portion of people are still paying for their news in some form. “A recent poll shows that 40 percent of U.S. adults ages 18-34 pay for at least some of the news they read, whether it’s a print newspaper, a digital news app or an email newsletter.” (yahoo news) This means that they value staying informed by reputable sources and expect that cost would be a factor in staying up to date with the best stories.
The reputation of the publisher pushing the content really dictates whether or not a person is going to pay for their news from that source. The long-term reputation of a publication’s brand is based on the quality of articles that they are willing to publish. This means being more critical about what types of stories go into that publication. Reputable free online publications can make it difficult to find enough quality content to fill pages each day, but maintaining a constant stream of quality content is key in maintaining readership both in print and online.
Do young people read Print publications?
Teens and young adults are definitely aware that anyone can anything online and can sound like the know what they are talking about and understand that almost anyone can become “YouTube famous” College graduates especially want to stay informed and know what is going on in the world so that they can be putting the best professional foot forward while they are hunting for jobs or chitchatting with new co-workers over coffee. Holding a copy of USA TODAY or the Wall Street Journal and being able to talk confidently about current events adds that extra bit of substance.
While the likelihood is still that your older readers will be the ones picking up the paper copy, there is a growing trend, even among younger readers, to gravitate towards newspapers because the news there seems more legitimate and trustworthy than what is online.
In 2012 voters were polled to find out where they were getting their news about the election. Contrary to what people thought, it turned out that 80% of voters 35 and older are regular readers of newspapers in print or online. As it turns out on average, 60% of people of all ages turn to newspapers either online or in print to get the information they are after. ( people press center)
How can I place Labor Certification advertising in publications in the Midwest?
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How can I place legal or public notices in publications in the Midwest?
We are a leader in local newspaper advertising. We can place Public Notices and Legal Notices in national and local newspapers, fulfilling all legal requirements. We work with you to make sure that your campaign is scalable to meet your unique business needs.
Here are some of the Newspapers we can help you place with in the Midwest. Looking for something else contact us directly !
Topeka Capital Journal, Hutchinson News, Salina Journal, Des Moines Register, Ames Tribune, Iowa City Press Citizen, Peoria Journal Star, Springfield State Journal, Rockford Register Star, Galesburg Register Mail, Freeport Journal Standard, Canton Daily Ledger, Kewanee Star Courier, Lincoln Courier, McDonough County Voice, Pontiac Daily Leader, Indianapolis Star, South Bend Tribune, Evansville Courier & Press, Lafayette Journal And Courier, Muncie Star Press, Bloomington Herald Times, Richmond Palladium Item, Bedford Times Mail, Martinsville Reporter Times, Louisville Courier Journal, Henderson Gleaner, Cincinnati Enquirer, Columbus Dispatch, Akron Beacon Journal, Canton Repository, Wooster Daily Record, Hudson Hub Times, Mansfield News Journal, Ravenna Record Courier, New Philadelphia Times Reporter,
Newark Advocate, Zanesville Times Recorder, Lancaster Eagle Gazette, Cambridge Daily Jeffersonian, Chillicothe Gazette, Marion Star, Coshocton Tribune, Alliance Review, Ashland Times Gazette, Bucyrus Telegraph Forum, Fremont News Messenger / Port Clinton News Herald, Massillon Independent, Detroit Free Press, Lansing State Journal, Monroe Evening News, Holland Sentinel, Port Huron Times Herald, Adrian Daily Telegram, Livingston County Daily Press & Argus, Battle Creek Enquirer, Cheboygan Daily Tribune, Coldwater Daily Reporter, Hillsdale Daily News, Ionia Sentinel Standard, Sault News, Sturgis Journal, St. Cloud Times, Springfield News Leader, Columbia Daily Tribune, Sioux Falls Argus Leader, Kitsap Sun, Milwaukee Journal Sentinel, Green Bay Press Gazette, Appleton Post Crescent, Wausau Daily Herald, Sheboygan Press, Oshkosh Northwestern, Fond Du Lac Reporter, Manitowoc Herald Times Reporter, Marshfield News Herald, Stevens Point Journal, Wisconsin Rapids Daily Tribune
For more information about placing in additional newspapers in the Midwest, contact us.