There is never enough time in the day. No matter what, it always runs out. And this is true even in business. Even advertising has a sell-by date, much like the expiration label that exists on foods in the grocery store. Wherever there is advertising, no matter the medium, there is almost always leftover space; If this sounds like something you would be interested in then you might want to place remnant advertising.
What is Remnant Advertising?
“Remnant advertising or the remaining ad space or spots of media that is yet to be sold prior to publication or air time. Media companies often offer Remnant ads for a lower rate so that they may sell off the remaining unused space.
Newspapers, Magazines, Radio, TV, and the like all must be sold to fill up the space that exists in the publication or on that channel so that the venue can make money to continue to run. When publications have remaining space left in their publications that they have not yet sold, this is called remnant advertising.
Why might it be a good idea to place Remnant Advertising?
Placing Remnant ads allows you to get your advertising placed for a rate that is reduced far below what it might have been. Selling advertising slots at a reduced rate also benefits the publisher because this space would have gone unfilled otherwise.
Buying adverting at remnant prices can lead to increased exposure. However, there is no control over where in the publication it runs. This might mean getting an advertisement towards the back of a Newspaper or Magazine. Or a time slot that is late at night if it is Radio or TV.
How Remnant Advertising Works:
Unsold Inventory: Media owners, such as TV networks, radio stations, or websites, often have leftover advertising space. Rather than letting this inventory go unused and earn no revenue, they make it available as “remnant” advertising.
Discounted Pricing: To maximize revenue from otherwise wasted space, publishers offer these unsold spots at steep discounts. This attracts advertisers who are able to act quickly and have ready-to-go marketing materials.
Last-Minute Buying Opportunity: Remnant inventory is typically sold on short notice, often through specialized brokers or advertising technology platforms. Advertisers benefit from lower prices. But must be prepared to move fast and adapt their strategies as these slots become available.
Flexibility and Limitations: Remnant advertising is ideal for campaigns that are not tied to specific dates or events. These include campaigns like direct response or testing new creative. However, since advertisers cannot control exactly when or where their ads will appear, this approach is less suitable for time-sensitive promotions or campaigns requiring guaranteed placement.
For more information on how to place remnant advertising, including placing advertising in Newspapers Magazines or other types of remnant advertising, contact us!