We judge each campaign based on your unique business metrics.
MCA is a full service media buyer that specializes in using print advertising to tie the rest of your campaign together in a more cohesive way. We work directly with the publishers to secure the best rates and integrate added value components for additional exposure. We are experts at evaluating the productivity of an advertising campaign across all types of platforms.
No matter what type of media you are using, we can show you where your media went and how your target audience responded in real time. We are able to translate a campaign’s overall value based on reach, frequency, and gross rating points (GRPs) by age, gender, and demographic market area. We can also convert these figures across multiple platforms and for both current and past campaigns. These measurements can be evaluated so that we can create a consistent campaign that can grow with your unique business needs.
Our understanding of what makes a great advertising campaign is proven in our consistent ability to demonstrate the continued relevance of traditional media in today’s marketplace.
Through our partnerships, memberships, and associations, we have set an industry standard for customizing services for all types of media that can be placed and tracked locally, regionally, nationally, and internationally. If you would like to find out more about us and our services contact us at 813-920-0197 or visit our contact us page