As an Internet Strategy SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Wikipedia
We will review and assessment of targeted keywords
We choose the most effective keywords or phrases for your site by using techniques that specifically and directionally target the market you are selling to. We also test keyword phrases, and spellings, separately, and against each other to develop a list of the most popular options. We then blend them into your met tag titles and descriptions, and throughout the content of your website.
Review and optimization of site structure to insure spider-ability and usability
We develop and enhance your website's content and navigational structure to make your site more appealing to search engines by using stemming techniques and content enhancement methods. We then structure your website content to increase the performance of conversion goals IE (buy, register, download, request more information).
Advanced link building
Increase and improve the quantity and quality of external websites that link to pages on your site in order to enhance your site's popularity and visibility within search engines. This may include building blogs. Cross-link promotion and business partnerships. This service would be customized based on your needs.
Manual Search Engine Submissions
We submit the pages of your site so that they are included in the indexes of the major search engines and returned prominently when customers and qualified prospects query keywords that relate to your website's offering.
Monthly Review and Report on rankings across the major search engines
We review conversion goals, campaign activity and organic progress with you over the phone or in your local office.
When a user searches something in the internet, he/she puts some words in search engines textbox to search that topic. In the result page some websites listing is shown. That means those websites are associated with the keywords which the user typed. It might happen the search term don't exist in the Website or Webpage at all.
Most of the websites are associated with some search terms. The most relevant search terms for a website or a webpage , are the phrases that people are most likely to type into a search engine when they are searching the web for a particular topic and also the website offers something about that topic. As for example the keywords or search terms for this website is "HIGH SEARCH ENGINE RANKING", "quick SEO Guide", "Tutor on SEO" or "Search engine optimization methods".
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Choose some search terms of your choice. Then follow them and incorporate their techniques in your site's web pages. We closely analyze your competitor websites HOME Page and Other pages - study the top ranked websites in a GOOGLE or YAHOO! search, made with the same keywords of your website, and see how the top ranked websites made their sites.
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Search Engines use automated software programs known as spider or bots or crawler to survey the websites and put the website's information into their database. Web Page contents are retrieved by these documents and analyzed. Data collected from each webpage are added to the search engine index.
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Bots randomly visits websites. They start visiting websites following the hyperlinks from other websites or website addresses or URLs from their Web Directories. As for example - you can submit your new website to Google by following the URL www.google.com/addurl. Similarly YAHOO has its own site submission zone. Search Engine Crawlers are sometimes called Search Engine Bots or search engine spiders. E.g- Googlebot.
If you launch a new site then you can submit your new URL to YAHOO! Google or MSN's web directory. After submission, YAHOO! Google MSN will put your new website URL in their database and later their BOT will visit your site and put information about your site in their database.
Webpages, site address, title, meta tags information, text, hyperlinks are placed on every webpage in the search engine database which extracts main search terms from every page. They do this for every website. When a website information is stored in Google's directory then it’s said that site is INDEXED BY GOOGLE.
When a search is done. The relevant URLs are returned in an order search engine ranking #1, #2, #3 etc. The URL or the website in 1st place is ranked first and so on. This is called search engine ranking.
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When you enter a query in a search engine text box, (i.e you type a query, on which you want to search e.g "US president list" in the text box and press the search button ) your input is checked in the database of that search engine, which was previously made by the SPIDER or BOT or CRAWLER of that Search Engine.