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A brief news article highlighting an important event, program, or piece of information by an organization that succinctly describes the Who, What, Where, When, Why, and How of the story.
Seen as one of the top devices for the of information throughout the media, a press release is the most viable and essential component of any campaign. For the fraction of the costs associated with a traditional advertisement in a local newspaper or popular magazine, let the world know your news:
Frequently, your story can show up not only in one major newspaper, but several, as well as in news talk shows carried on major networks throughout mainstream media. If you are looking to publicize in local markets only, direct your release to those local publications, hitting editor's news feeds who write for your specific industry. If you are looking for global coverage, news releases are the most comprehensive marketing tools available. When members of the news media feature your story pulled from your press release, this equals: free publicity.
News releases not only reach journalists they also capture potential customers and/or investors. Meaning, your products and/or services can be both funded and made more profitable simply based on the media attention your release receives.
Whoever your target audiences are, news releases offer you a way to become known to the public without a significant investment. Even large corporations who spend millions of dollars on ad campaigns continue to use news releases to maintain public interest, resulting in higher revenue.
News releases are always on demand. All news organizations; including magazine editors, broadcast, and industry specific editors use press releases to develop the bulk of their published news stories. From a consumer standpoint, editors who report on your news release are considered unbiased parties, meaning your announcement was chosen due to public demand for relevant and useful information. Often, paid advertising is suspect in consumer's eyes because companies are more interested in their products selling than what is in the best interest of their customers.