Online References and Articles about Advertising

Browse through the articles and online advertising resources to get familiar with the advertising industry:

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Deciding on an Advertising Medium
A wise man once said, "The person who saves money by not advertising is like the man who stops the clock to save time." In today's fast-paced, high-tech age, businesses have to use some form of advertising to make prospects aware of their products and services...

Don't Be an Accidental Spammer
Email "spam" is in the eye of the reader - one person's valued information may be another person's spam...

NYT > Media & Advertising

TV Providers Seek New Federal Rules on Retransmission Rights

With a petition to the F.C.C. and a letter to Congressional leaders, cable and satellite providers said the current rules were “broken and in need of repair.”

Advertising: ‘Mad Men’ Dolls in Barbie’s World, but Cocktails Stay Behind

Mattel is planning versions of Barbie and Ken styled after four “Mad Men” characters in a promotion for the television series as well as for Barbie.

Times Company Appoints Christie as Communications Officer

Robert Christie, who joins the Times Company after seven years with Dow Jones, will fill a position left vacant since August.

Movie Review Leads to Suit Against Variety

The complaint accuses Variety of contractual breach, negligence and unfair business practices in connection with the film, “Iron Cross.”

Editor Is Fired After Criticizing Chinese Registration System

Zhang Hong’s dismissal is a fresh warning that journalists who challenge government policy too directly can face retribution.

After Victory Against Disney, Children’s Group Loses Its Lease

The Campaign for a Commercial-Free Childhood was evicted after pressuring the Walt Disney Company into offering refunds to buyers of its Baby Einstein videos.

Advertising: For Marketers, a Different Set of Oscar Winners

Newly frugal companies used a lot of previously seen commercials during the Academy Awards show, but there were some notable new spots.

Variety Lays Off the Critics Todd McCarthy and David Rooney

The show business trade paper said “economic reality” dictated jobs cuts, eight in total.

The Media Equation: In the Internet Age, Breaking the Story Before It’s a Story

Reporters have always kept an eye on other reporters. But in the Internet age of instant publishing, what if watching your competitor becomes your whole story?

Disney-Cablevision Fight Is Far From the Last

The companies’ feud, most recently exemplified by a Disney move that temporarily prevented Cablevision customers from viewing the Academy Awards, promises to spread across the country to other cable providers and stations.

Q&A With Stuart Elliott

Stuart Elliott and readers talk advertising.

3-D Fans Push Burton and Depp’s ‘Alice’ to Top at Box Office

The hunger for 3-D pictures, a blockbuster publicity campaign and curiosity about a performance by Johnny Depp pushed “Alice in Wonderland” to No. 1 at the weekend box office.

National Enquirer’s Coverage of Edwards Earns Recognition

As The National Enquirer chased reports of an affair involving John Edwards, it strung together a series of scoops and earned a little respect along the way.

Major League Baseball to Stream ESPN Events

Major League Baseball Advanced Media will handle the technology infrastructure and customer support for the nearly 3,500 live events that ESPN streams each year.

ITVS to Offer Short Films to Draw Young Viewers

An attempt by a public television stalwart to bring the young into the fold with punchy takes on social issues.

Charlie Chan Documentary Stirs an Old Controversy

New screenings of a 1968 documentary, “The Great Charlie Chan,” have revived discussions of how Hollywood portrays Asian-Americans.

Nat Geo Wild’s Sharks and Big Cats Headed for Cable

The News Corporation will import a three-year-old foreign channel focusing on natural history to the United States this month.

Advertising: Good Housekeeping Puts on a Show to Celebrate Women

The show, to be staged at the New York City Center, reflects efforts by media companies to go beyond traditional realms of the printed page or TV set.

Paperback Business Best Sellers

Rankings are based on February figures.

Hardcover Business Best Sellers

Rankings are based on February figures.