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Online References and Articles about Advertising
Browse through the articles and online advertising resources to get familiar with the advertising industry:
Come see what they are saying about us at http://www.xfusenews.com/blog/
Deciding on an Advertising Medium
A wise man once said, "The person who saves money by not advertising is
like the man who stops the clock to save time." In today's fast-paced,
high-tech age, businesses have to use some form of advertising to make
prospects aware of their products and services...
Don't Be an Accidental Spammer
Email "spam" is in the eye of the reader - one person's valued information may be
another person's spam...
NYT > Media & Advertising
Stuart Elliott, the Times's advertising columnist, will be producing a live blog during the Super Bowl about the commercials being aired then.
Viacom's Nickelodeon has been No. 1 pretty much forever among children ages 2 to 11, but Disney Channel has been gaining.
Sister Sledge is suing its record company, the Warner Music Group, over how royalties are computed for digital music; some listeners on iTunes Match have found that their uncensored hip-hop has been replaced with "clean" versions.
The hacking scandal at Rupert Murdoch’s British newspapers widened on Thursday when a lawmaker said police investigations had spread to the flagship Times of London.
The Bay Citizen is considering a potential merger and raising questions about whether the founding patron’s vision for a revitalization of Bay Area news reporting can survive him.
Philippe Dauman, the company’s chief executive, said that if Nickelodeon’s ratings had stayed steady last fall, total ad revenues would have been up.
Fourth-quarter profit declined as rising subscription and digital advertising revenue at the company’s largest newspapers could not offset the continued drop-off in print advertising.
Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest.
Fourth-quarter earnings declined to $22.8 million, compared with $66.2 million a year ago.
Readers can expect to see some changes in the big March magazine issues, most notably in Glamour and Harper’s Bazaar.
The social blogging site has hired a content executive and a Newsweek writer to document the service and market it to users.
The American Association of Orthodontists has been running ads aimed at the rising number of adults seeking braces or teeth-straightening services.
Strategies include front-loading national commercials early in a show and extending hit shows a minute or two into the following hour.
A new Procter & Gamble co-branding campaign has an Old Spice pitchman interrupt commercials for Charmin and Bounce products.
The Whistle, a new media company aimed at 6-to 16-year-olds, is forgoing a cable network beginning, instead trying to capitalize on outlets like YouTube and gaming consoles.
With the investment, Mr. Seacrest will help Clear Channel identify ways to branch into television and other media, as he continues to build up his own production company.
The Girl Scouts seek to bolster the organization’s identity without naming themselves in its centennial campaign.
The media company said profits were lower because of reorganization charges, facility consolidations and the weak economy.
As Showtime edges closer to its competitor’s subscriber numbers, HBO is ready to counter with a spate of big projects over the next six months.
Amy Astley of Teen Vogue says that in hiring, she wants to get a sense of applicants’ work ethic — and whether they can think in an entrepreneurial way.
Stopping digital piracy, which is growing by leaps and bounds, is about protecting creativity — and jobs.
The Curve fragrance is being joined by a brand extension, Curve Appeal, which is also being aimed at male and female consumers in their 20s. In a departure, ads for the new fragrances feature celebrities.
What is she singing about in that commercial? And what is the name of that actor who is trying to sell me aspirin?
Arik Air, Lagos, Nigeria, named C. Moore Media International Public Relations, New York, as its public relations agency of record.
Editors and reporters answered questions from readers about The Times’s reports on the leaked American diplomatic cables.
An archive of Q. and A. features with Times editors, reporters, columnists and executives.
