Online References and Articles about Advertising
Browse through the articles and online advertising
resources to get familiar with the advertising industry:
Deciding on an Advertising Medium
A wise man once said, "The person who saves money by not advertising is
like the man who stops the clock to save time." In today's fast-paced,
high-tech age, businesses have to use some form of advertising to make
prospects aware of their products and services...
Don't Be an Accidental Spammer
Email "spam" is in the eye of the reader - one person's valued information may be
another person's spam...
High School Graduation Rates in the United States
Earnings and the Importance of a High School Education, Ranking
of Graduation Rates by State, Ranking of African-American Graduation
Rates by State...
MediaQ Articles Articles by Stuart Elliott, The New York Times Advertising Columnist
Marketing World News
The Seven Deadly Sins Of Marketing...
NYT > Media & Advertising
Clear Channel shareholders approved a $17.9 billion takeover by two private equity funds, ending a 20-month effort to take the radio and billboard operator private.
It failed in its pursuit of Yahoo. It is paying people to use its search engine. Now Microsoft thinks it has found a source of users for its foundering search service: Facebook.
The F.C.C was set to approve a merger between XM and Sirius and end a nearly 18-month review of a deal that would essentially create a monopoly in satellite radio.
Earnings at the newspaper publisher and media company fell more than 40 percent in the second quarter on sharp declines in newspaper revenue.
The former boxing champion is out to sell his name once again, pitching more products and starring in a reality series.
Earnings for The New York Times Company were flat after one-time gains, and the company announced price increases for its flagship newspaper.
The New York Times said William Schmidt, an assistant managing editor at The Times, has been appointed the top editor at The International Herald Tribune.
A group of direct-marketing companies, along with a handful of their corporate clients, are banding together to make an inherently unsustainable practice at least a little bit greener.
A federal appeals court overturned a decision to fine CBS stations $550,000 for broadcasting a brief breast flash by Janet Jackson during the 2004 Super Bowl broadcast.
The William Morris Agency bolstered its sports management business Monday by signing Alex Rodriguez as a client.
Name-brand products make regular appearances on television shows, where they are typically written into a drama. But TV News? You bet.
A plan for 3,600 hours of coverage may collide with efforts to stifle news.
Jay Leno’s last night on the “Tonight” show will be in May 2009, with Conan O’Brien taking over the show a few days later.
Dr. Arnold Kim’s Web site, MacRumors.com, has become such a popular technology site, he has stopped practicing medicine to blog full time.
Almost two-thirds of American newspapers publish less foreign news than they did just three years ago, and most of them have smaller news staffs, according to a new study.
One problem with managing a bunch of print journalists is that when you fire them, they are still journalists, prone to grumbling about whatever they consider unfair.
Through a project called Read & Go (yes, in English), a new device allows users to download the contents of the newspapers over France Télécom’s wireless network.
When a new media winner like Facebook comes over the horizon, who loses? In my case, it’s probably my real actual friends.
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